Womens activewear | Ryderwear is a popular category of apparel used by women for sports and leisure. The market is segmented into two parts: online and offline. The online segment is growing rapidly due to the high penetration of e-commerce. The global market is estimated to reach 148.7 billion dollars by 2020.
Can I workout in jeans?
Womens activewear includes sports bras, shorts, leggings, and sweatshirts. Popular brands include Outdoor Voices and Alo Yoga. These brands specialize in sporty, fashion-forward clothing for yoga and other physical activities. These brands are made of soft and breathable fabrics. They also offer flattering leggings and comfortable running shorts. These brands are a popular choice among women who want to maintain a healthy lifestyle.
The market is largely driven by increased awareness of health and fitness among female consumers. However, the rising costs of activewear due to volatile raw material costs and the high cost of designing sportswear may hamper sales amongst price-sensitive consumers. The Global Women’s Activewear Market is segmented by product type, fabric type, distribution channel, and geography. The growth of the market is driven by an increase in the number of female consumers in various age groups.
Activewear can be made of natural or synthetic materials. Natural fabrics are eco-friendly. However, some products are manufactured from petrochemicals, which are synthetic materials. These materials are often treated with chemical finishes and have moisture-wicking properties. These types of activewear can also be insulated from the sun.