2018 Campaign

Click Here to view the Map of our 2018 participating business locations

The 9th annual Austin Give 5 To Mother Earth Day (aka Give 5) campaign took place on April 20, 2018. On the Friday before Earth Day, 222 Austin area business locations pledged to sponsor or donate 5% of their revenue to 9 environmental nonprofits working to keep Austin clean, green, and healthy.

2018 beneficiares

Logos

Thank you to everyone who made this year a success! Special thanks to our sponsors.

9th Annual Austin Give 5% to Mother Earth Campaign Recap

The 2018 Austin Give 5% to Mother Earth campaign set all kinds of records for participation and fundraising, including tons of visibility for the campaign, sponsors and participating businesses.

Created a dynamic website that helped users find sponsors and participating businesses featuring:

Logos of all sponsors
Full list of participating businesses with active links
Interactive map that includes each participating business location
Information about the 9 beneficiary nonprofit organizations
A social media contest to encourage the participating businesses, nonprofit organizations and the public to post and share about #AustinGive5. Goodie bag featured donations from participating businesses (giving them multiple additional opportunities for exposure) including multiple food and drink gift cards, beer growlers, a candle, earrings, and a journal.
30-second video explaining the program and how to participate in the Go-Getter contest
A Thank You video to recognize our sponsors

Boosted Fundraising and business participation

More than doubled sponsorship dollars and in-kind value over last year
34% increase in participating businesses – 135 compared to 101 last year
36% increase in businesses locations – 222 compared to 163 last year

Expanded Digital promotion

Huge increase in website hits – up 136% from last year
8700 views on our Facebook event (compared to 65 last year)
First-ever video promotion! Our video ads were run on kxan.com, kvue.com, do512.com, statesman.com, austinchronicle.com, bizjournals.com/austin, cbsaustin.com, fox7austin.com, kut.org, austin360.com, austinmonthly.com, dailytexanonline.com, knva.com, klru.org, news8austin.com, kase101.com, krox.com, kvet.com, kgsr.com, khfi.com, 365thingsaustin.com, freefuninaustin.com, austinot.com, downtownaustin.com (with more than 64,000 impressions!)
Increased our social media posts with #AustinGive5
Article (3/18) on Giving City Austin – How your Austin Business can Support Environmental Groups
Article on AustinEcoNetwork.com and featured twice in Austin EcoNews
DowntownAustin.com events
Austin Monthly.com events
AustinKidsDirectory.com events
Tribeza.com Earth Day 2018 events
Austin Parks Foundation events
Specialty events and promotions separately marketed by participating businesses ABGB: Hell Yes Project, Brew & Brew, Guero’s Taco Bar, Live Oak Brewing, Native Solar, Kendra Scott Gives Back, Slow North,, Hops & Grain, Articulture Design

Traditional Media Inclusion:

Featured on Giving City Austin segment of Fox7 TV Good Day program
Featured at top of Earth Day events in 4/19 print Austin Chronicle and in online calendar
Featured in hour-long segment on Shades of Green Radio in March + mention on 4/19

Other public outreach and “street team” promotion

Keep Austin Beautiful Day
Ney Day
Waller Creek Pop-up Picnic (including announcement from the stage)
Unplugged at the Grove (including announcement from the stage)
Motorblade postering service placed 125 full-sized posters on bulletin boards around Austin

Thank you to everyone who made it such a memorable year. Special thanks to our sponsors!

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